Amping up the experience
After working with Harman’s first line of hackable products: The Omni series, they took their learnings and incorporated them into their next line: The JBL Pulse 2 series. With all the new hardware options unlocked and emerging IoT partnerships, they wanted to maximize start to incorporate feedback into future releases. The challenge was to ideate and create concepts around the Pulse 2 SDK to demo at CES and to build use case feature sets for future product releases.
We started with an ideation sessions with several developers who had been building prototypes for and hacking on the Harman hardware. We shaped the session to demo the existing use cases, but also generate new ones. From there we worked with Harman to add demos for CES and created a use case examples to show to executive teams for future releases.
We created 2 more demos for CES 2016 and generated a deck with 7 other ideas that is now in front of executives for review as they make their road map for the next line of products.
We had Harman present their ideas and explain the limitations and features of their new product to the group followed by some Q&A. We then demoed the existing applications and finally ideated generating over 20 new concepts. From there we whittled them down to use cases that aligned with their goals.
We created a few strategic partnerships for Harman to help them gain an advantage with their IoT offering around the pulse 2. We first partnered with PubNub and help facilitate a demo at CES featuring the Pulse 2, which garnered the attention of AT&T Digital Life. The second partnership was working with the AT&T Foundry to try to coordinate a demo and help Harman and AT&T further explore existing partnerships they already have.
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