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The word covello
In writing covello is always all lowercase, so no capital C’s please. covello actually means collaborative growth. The “co” stands for collaborate and the “vello” is a variation of the English/Spanish word, vuelo, which means to grow, to take flight, soar. We remixed it because it sounds sexier and the two parallel ll’s stand for collaboration.
Read our whole backstory here. It’s like an epic + a novel, but shorter.
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